Frederick E. Baker was a 1927 Eagle Scout in Troop 125. He started in Troop 125 in February, 1920. He was a leader in the Troop and Camp Parsons. He became the 145th Eagle Scout in the Boy Scouts Chief Seattle Council. He had been on the Chief Seattle Council Board of Directors for many years.
Obituary:
FRED BAKER , AD AGENCY FOUNDER
THE SEATTLE TIMES - Tuesday, August 15, 1989
Author: BILL C. DUGOVICH
Frederick E. Baker , who founded one of Seattle's earliest advertising and public-relations agencies, died Friday in a Torrance, Calif., hospital where he had recently undergone heart surgery. He was 81
``He set a standard for a lot of us to follow in terms of honesty, integrity and ethics,'' said Jack Ehrig, who as chairman of Ehrig & Associates competed against Baker for local advertising accounts for many years. ``I admire a lot of people in this world, but none more than Fred Baker .''
Baker was an ardent volunteer, active in both civic and political circles in Seattle and the state since the 1940s. He moved to the San Diego area last year.
Born Feb. 1, 1908, Baker grew up near Green Lake. He attended Ballard High School and graduated from Lincoln High School in 1925.
Baker began working soon after high school as a truck loader for the Western Dairy Products Co.
In 1929, he took a job as Seattle field scout executive for the Boy Scouts of America. The job instilled in him a lifelong commitment to Scouting and other service organizations.
The national Scouting organization recognized his contributions with the Silver Beaver Award in 1943, the Distinguished Eagle Scout Award in 1977 and the Silver Antelope award in 1978.
Baker began his advertising and public-relations career in 1940 with the opening of Frederick E. Baker & Associates. In 1973, Baker became chairman of the Merry, Calvo Lane & Baker advertising agency.
Today, the firm is known as Hill & Knowlton.
``He didn't go in for all this `flacking' done in public relations today,'' his brother Robert said. ``He was devoted to public relations in the true sense - promoting the good points of a business with no sensationalism.''
``He knew the intricacies of advertising better than anyone I've ever seen,'' said Carl Cleveland, who worked with Baker when the latter held the Boeing employment advertising account in the 1960s.
Baker was a founding member and the first chairman of the American Advertising Federation. Don Kraft, chairman of Evans/Kraft Advertising, said helping to organize the professional association was one of Baker 's greatest achievements.
``He was the quiet guy who would sit in the back of the room through the entire meeting and not say a word,'' Kraft said. ``Then, just as it was getting time to end, everyone would look at him, and he would come up with the exact thing that needed to be done.''
Baker served on the boards of more than 30 Seattle-area business, service and civic organizations, including the Seattle Chamber of Commerce, Washington State Heart Association, Northwest Hospital, Hutchinson Cancer Research Center and the Seattle Symphony.
``If there was a way, he would always see that someone else got credit for the results of his work,'' his brother said. ``That was satisfying to him.''
Baker was an active Republican, serving on the Republican National Committee from 1941 to 1944 and as an adviser to Govs. Arthur B. Langlie and Dan Evans. He helped manage the state and regional presidential campaigns of Wendell Willkie and Gerald Ford.
He served as president of the Washington Athletic Club in 1963 and The Rainier Club in 1978.
Baker 's first wife, Edel, died in 1975. The couple had been married 46 years.
He is survived by his wife, Jennifer, at their home in Poway, Calif.; two sons, Bruce Baker , of Bellevue, and Earle Baker , of Mill Creek; his brother, Robert of Seattle; five grandchildren and six great-grandchildren.
A memorial service will be held at 11 a.m. Friday at the Plymouth Congregational Church in Seattle. Interment will follow at 3 p.m. at Lakeview Cemetery.
Remembrances may be made to the Fred Hutchinson Cancer Research Center or a favorite charity.
``He set a standard for a lot of us to follow in terms of honesty, integrity and ethics,'' said Jack Ehrig, who as chairman of Ehrig & Associates competed against Baker for local advertising accounts for many years. ``I admire a lot of people in this world, but none more than Fred Baker .''
Baker was an ardent volunteer, active in both civic and political circles in Seattle and the state since the 1940s. He moved to the San Diego area last year.
Born Feb. 1, 1908, Baker grew up near Green Lake. He attended Ballard High School and graduated from Lincoln High School in 1925.
Baker began working soon after high school as a truck loader for the Western Dairy Products Co.
In 1929, he took a job as Seattle field scout executive for the Boy Scouts of America. The job instilled in him a lifelong commitment to Scouting and other service organizations.
The national Scouting organization recognized his contributions with the Silver Beaver Award in 1943, the Distinguished Eagle Scout Award in 1977 and the Silver Antelope award in 1978.
Baker began his advertising and public-relations career in 1940 with the opening of Frederick E. Baker & Associates. In 1973, Baker became chairman of the Merry, Calvo Lane & Baker advertising agency.
Today, the firm is known as Hill & Knowlton.
``He didn't go in for all this `flacking' done in public relations today,'' his brother Robert said. ``He was devoted to public relations in the true sense - promoting the good points of a business with no sensationalism.''
``He knew the intricacies of advertising better than anyone I've ever seen,'' said Carl Cleveland, who worked with Baker when the latter held the Boeing employment advertising account in the 1960s.
Baker was a founding member and the first chairman of the American Advertising Federation. Don Kraft, chairman of Evans/Kraft Advertising, said helping to organize the professional association was one of Baker 's greatest achievements.
``He was the quiet guy who would sit in the back of the room through the entire meeting and not say a word,'' Kraft said. ``Then, just as it was getting time to end, everyone would look at him, and he would come up with the exact thing that needed to be done.''
Baker served on the boards of more than 30 Seattle-area business, service and civic organizations, including the Seattle Chamber of Commerce, Washington State Heart Association, Northwest Hospital, Hutchinson Cancer Research Center and the Seattle Symphony.
``If there was a way, he would always see that someone else got credit for the results of his work,'' his brother said. ``That was satisfying to him.''
Baker was an active Republican, serving on the Republican National Committee from 1941 to 1944 and as an adviser to Govs. Arthur B. Langlie and Dan Evans. He helped manage the state and regional presidential campaigns of Wendell Willkie and Gerald Ford.
He served as president of the Washington Athletic Club in 1963 and The Rainier Club in 1978.
Baker 's first wife, Edel, died in 1975. The couple had been married 46 years.
He is survived by his wife, Jennifer, at their home in Poway, Calif.; two sons, Bruce Baker , of Bellevue, and Earle Baker , of Mill Creek; his brother, Robert of Seattle; five grandchildren and six great-grandchildren.
A memorial service will be held at 11 a.m. Friday at the Plymouth Congregational Church in Seattle. Interment will follow at 3 p.m. at Lakeview Cemetery.
Remembrances may be made to the Fred Hutchinson Cancer Research Center or a favorite charity.
Edition: FINAL
Section: DEATHS, FUNERALS
Page: D4
Index Terms: PROFILE OF FREDERICK E. BAKER ; OBITUARY; BIOGRAPHICAL INFORMATION ; DEATH ; ADVERTISING ; PUBLIC RELATIONS AND PUBLICITY
Record Number: 880441
Copyright 1989 The Seattle Times
Section: DEATHS, FUNERALS
Page: D4
Index Terms: PROFILE OF FREDERICK E. BAKER ; OBITUARY; BIOGRAPHICAL INFORMATION ; DEATH ; ADVERTISING ; PUBLIC RELATIONS AND PUBLICITY
Record Number: 880441
Copyright 1989 The Seattle Times
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